Standards

This standard sets out general requirements for the contents of advertising, shown or consumed in Caricom Member States, in any medium, whether foreign or locally generated. It also prescribes additional requirements for the following types of advertisements: advertisements of specific classes of goods or services, advertising directed to specific categories of consumers, and advertisements in certain media. This standard also prescribes requirements for the manner of presentation of advertisements.

This standard specifies guidelines which would prevent the arousal of high expectations which would lead to disappointment, or cause conflict with parental decisions.

This standard prescribes the wording of a warning notice and its presentation to the consumers in advertisements for cigarettes on television, radio, press, posters and other media of communication. It also covers the requirements for the advertising of other tobacco products. Certain types of promotional materials and advertisements are excluded (See 3.7).

This document contains the standards governing TV broadcasting systems. The standards ensure satisfactory monochrome and colour television broadcasting services based on the 525-line NTSC colour system. The system is known as NTSC/M